Camira is one of Europe’s leading textile manufacturers, but they were struggling to communicate the depth of their offer.

After uncovering their point of difference – the ownership of the entire production process – ‘Made by Camira’ became the central brand platform. Helping to reinforce quality and craftsmanship, and offering flexibility across all of their communication channels.

A renewed tone of voice and creative direction helped to humanise the brand, whilst contemporising their manufacturing heritage.