Paques are genuinely one of the world’s leading sustainable biotech firms. By replicating natural biological processes, Paques have innovated a range of technologies that reclaim energy and resources from wastewater, production waste and toxic gases – created during the manufacturing process. Then transforming them into biogas or reusable water – that goes back into powering the manufacturing process.

As leading partners, Paques work with brands like Heineken, Diagio, Ben & Jerry’s and BP, to help lower their carbon footprint and dependency on virgin resources.

As category creators, Paques excelled at developing the technologies that solve their partner’s manufacturing needs. But as a brand, Paques had lost its way. A lack of solid brand foundations, clarity of messaging, and poor creative execution had started to seriously impact sales and overall market share.

As part of an ongoing overhaul of the brand, a new visual brand identity and design system is being developed – helping to illustrate their commitment to innovation, reposition Paques as a true biotech pioneer.