Stratasys are the global 3D printing tech company that started it all. And it all started in 1988, in the back of a garage. Founder, Scott Crump’s garage to be exact.

However, as category creators Stratasys had begun to struggle. Despite developing some of the most innovative products and materials around, they found themselves unable to communicate the benefits of their tech. Sounding cold and inhuman had become the default, as newer challengers gradually eroded their market position.

Over a 3 year period, the Stratasys brand was redeveloped on a number of fronts, clarifying their leadership position. From evolving and simplifying their tone of voice and brand narrative, creating brand-led campaigns, developing branded experiences, and helping launch countless products and materials. All of which helped to remove customer friction and improve sales conversions.

Design system and brand guidelines
Campaign concepts
Language platforms
Photography art direction
Animation direction
Brand film concept
Script writing
Storyboarding
Experiential design

Agency — Good
Role — Design Director
Animation – Andy Tomlinson, Chris Bains
Renders – Brez
Film production – Oldie
© Good